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The Shops at Target marks retailer’s latest evolution in affordable design

Building on its legacy of making great design accessible to all through innovative retail partnerships, Target Corporation (NYSE:TGT) is introducing a new design program, The Shops at Target. Through this ongoing program, Target will partner directly with the shop owners of specialty stores and boutiques to co-create affordable, limited-edition collections for its guests. The first flight of The Shops at Target, which debuts on May 6 at all Target stores and Target.com, features five exclusive collections across five different product categories.
“With The Shops at Target, we’re building on that sense of discovery by offering our guests a chance to experience one-of-a-kind specialty stores and boutiques through collections that have been specifically tailored to their wants and needs.” said Brian Robinson, director of fashion and design partnerships, Target.
The first flight of The Shops at Target features collections from five different U.S. specialty stores: The Candy Store {San Francisco},  Cos Bar {Aspen},  Polka Dog Bakery {Boston} , Privet House {Warren, CT}, and The Webster {Miami}. The collections reflect each shop owner’s unique perspective, offering Target’s guests the opportunity to experience each shop’s distinct aesthetic simply by visiting their local Target store or Target.com. With prices ranging from $1 for a nail file to $159.99 for an online-only pouf for the home, the five collections total nearly 400 exclusive products.
That is what I call BRILLIANT! ~ kf
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